Many artists feel that they want to just paint or do their art. They do not want to be bothered with the business side of things. Though some artists have the luxury to have someone to help them with the business side of things, most do not.
A tagline is a short yet memorable phrase that you can use throughout all your marketing. All artists should have a tagline as a part of their marketing campaign. The tagline should show your personality, be genuine, take into account your customer’s needs and problems, and be something that is memorable.
Every artist can make a great tagline that they can use for their artistic brand.
What Is A Tagline?
A tagline is best described as a short, yet memorable phrase that you can use throughout your marketing. It should convey who you are as an artist and what inspires you to produce your artwork.
It should be very easy for people to understand. This is why it is important that the tagline is not too cute or creative so no one knows what you are talking about or what your meaning is.
The best taglines become a cultural icon. Like Nike’s tagline of “Just Do it,” or McDonalds of “I’m lovin’ it.”
A tagline is an important part of your marketing as it allows you to let people know what you are about in a few words or less. People want to have a general idea of how you are able to help them in some way.
How to Write a Great Artist’s Tagline?
One of the most important things you can do when writing a great artist tagline is to think about your audience and how they will react to the tagline. Most consumers do not want to have advertising or a selling cliche thrown in their face.
People hate to have advertising thrown in their face. This is just the nature of marketing these days. How many times do you watch television and a commercial comes on so you mute the television during the commercial? Or better yet you have a system that allows you to watch commercial-free tv?
This is the direction that advertising is going. People want to be in control of what information they get and how it is delivered to them.
David Anthony Childs said it best when he said:
“Lazy marketers use common cliches and sloppy, meaningless, or even misleading statements in building their brands. What many don’t realize is that the best and most memorable brands are presented in a way that is both undeniably honest and strongly marketable. The honest approach involves spending time discovering your company’s core value and understanding why people connect to it, then basing your marketing on these findings. The opposite approach is to figure out what kind of companies the public likes and then portraying yours as one of them, whether it’s true or not.”
David anthony Childs
In other words, the best thing you can do with your branding and your tagline is to start from a position of honesty. Do not write something like “The best landscape painter of all time,” when everyone knows there are paintings in museums all around the world done by master painters.
5 Tips to Writing a Great Tagline
Here are 5 tips to writing a great artist tagline:
- Show Your Personality – A tagline should show people a bit about you and your personality. So much of art is about who you are as an artist. If your art is fun-loving have a fun-loving tagline. If your art is more serious, you may want to consider a more serious tagline. The tagline should match you as an artist and your art.
- Be Genuine – Make the tagline genuine. Do not try to say something you are not as people will quickly figure out and realize that you are just trying to sell them something you are not or have no intention of doing.
- Customer is the Hero – Your customer is the hero of the story. This is not about you or your art as much as it is about the client you are trying to sell your art to. Make this about the customer. A great example of this is Dropbox whose tagline is “Your stuff, anywhere.” This is clearly not about Dropbox but it is about the client that uses dropbox.
- Solve A Problem – Tell the customer how you will help them, solve a problem. Why do they need your art and not the art of another artist? If you are an art supply website instead of saying the old cliche of “one-stop-shop for artists” you could say something like “Brushes, paints, canvas- we have all your art supplies.”
- Make it Memorable – You want something that people will remember long after they have left your website, online shop, or retail store. You want them to remember you so they will come back.
Branding is a very important part of any artists business. Part of branding yourself as an artist is to have a tagline that is tells people who are while at the same time being memorable.
Related Questions
What Are Some Steps You Can Take To Brand Your Art Business?
There are four steps that you can take to help you brand your art business. These steps will help you to define the goals for your business but to understand who you are selling your art to. They will help you to properly identify your customer and what motivates them to buy so that you will know how to more effectively market your art to them. And finally, having a proper brand will allow you to consistently market to your target customers in a way that will your sales.
You can discover more about branding your art business by reading our blog on 4 Steps To Help You Properly Brand Your Art Business by clicking here.
What Are Some Proven Business Strategies to Help You Sell Your Art?
Becoming a professional artist is like becoming an entrepreneur. You have to learn basic business principles in order to survive. Some basic business strategies that you can use to help you sell your artwork are to 1) make buying your art easy 2) find ways to make your art attractive to potential buyers. 3) show your customers how satisfied they will be when they purchase your art and 4) also show your customers how you are the clear and obvious choice for them when they want to purchase artwork.
You can find out more about the proven business strategies by reading our blog 4 Proven Business Strategies to Help You Sell Your Artwork by clicking here.
