We live in a world that is filled with social media and the Internet. Yet, many people are tired of social media or do not like social media platforms. Many artists ask themselves if they can be successful without being on social media?
As an artist, if you do not want to be on social media, you can take steps to become a successful artist without being on social media. You can network, have an online website, have an outstanding portfolio. You can also sell your art to an art gallery or an art show.
An artist can also promote their artwork locally, volunteer with their art, licensing artwork, or sell art directly to the consumer. Below are my top 11 ways that you can still be a successful artist without having a huge presence on social media.
11 Ways To Become A Successful Artist Without Social Media
1- Network to Meet Potential Art Buyers
Networking in any business is important; as an independent artist, your ability to network is critical to your success. Networking means that you seek to meet people who could be potential buyers.
Being a great networker is actually a skill set that great networkers work to develop. This is because a great networker is not just a good talker but also a great listener. A great networker is also curious about other people and will ask the right questions to know the right people.
A great networker will be able to talk about their art without seeming pushy or seeming like their only objective is to sell their art. A great networker does not just focus on what someone can do for them, but they are genuinely interested in the person they are talking to.
Networking is all about connections, but it is about connecting and meeting the right people and helping to connect people. Networking is essential if you do not want to be on social media; it is a skill you can actively develop.
2. – Have a Really Great Artist Website
We live in a digital world, and so your digital exposure or footprint is important. If you do not want to be on social media, you must have a good website.
Today more than ever, it is easy for you to build your web presence online. Many website programs will allow you to drag and drop photos and information into the program. So even if you do not want to have a full-blown website, you can at least have a few pages online to talk about you and your art.
To find more about why an artist needs a website you can read Why Should An Artist Have A Website? 11 Reasons Artists Needs A Website by clicking here.
3. – Have An Amazing Art Portfolio
If you do not want to be on social media, it is also essential to have an amazing portfolio. Today a lot of these portfolios are online. There are programs such as Behance, Adobe Portfiolos where you can put up your art portfolio
A lot of the websites offer great ways to be able to put your portfolios online, such as Wix, Weebly, or Squarespace. Also, companies as Foiliolink or Fotomat have great portfolio-building websites.
There are so many choices out there, so pick a platform and make sure you have some online presence, especially if you do not want to be on social media. Most people will try to look you up online before seeing your art in person, so without social media, you need some online presence.
4 – Sell Your Art In An Art Gallery
Many artists do not have much of an online presence but instead sell all their art through art galleries. I have been into many art galleries, and I remember going to one in Jackson Hole, Wyoming, where an artist was actually painting.
An art gallery is one way to sell your artwork. If you can find an arrangement with an art gallery, it can be a great way to concentrate on your art while selling your art. One of the problems is that art galleries are becoming less because more is going online.
To find out more about Art Galleries you can read our blog Do Artists Still Need Art Galleries In This Age Of The Internet? by clicking here.
5. – Sell in an Art Show
Many artists sell mainly at art or craft shows. I have seen many artists at some trade shows, like the High Point Furniture Show in North Carolina. I know that many of these artists make an excellent living and get great exposure while selling at the shows.
But like anything, these shows cost money, are a lot of work, and require that you probably attend a few shows and start to get a following. In fact, some of the art shows you have to jury to get in, meaning that they will not just allow you in; you need to show them why you should be selling in the art show.
I attend a lot of tradeshows, and what I have been noticing over the last 10 years is that fewer people are attending tradeshows; many of those showing at the tradeshows have said that fewer sales are being made at the shows. One reason is that many people now go to the shows with the idea to market and check out products and then go home actually to make their decision.
Even if you have a booth at an art show, it will probably mean that you will need to have a lot of follow-ups and do a lot of work after the show to be able to really get the sales from the show. You can learn more by reading Is An Art Fair Worth Doing? Pros and Cons to Selling Your At Art Fairs by clicking here.
6. – Enter Art Competitions to Get Exposure
Art competitions are a great way for you to be able to get added exposure. It is all part of the networking, and that you do not really know who you will meet or who will see your art at an art competition.
An art competition may not bring you direct sales, but it can help you get that added exposure that you need to get your art and your name out there. I also enjoy doing some art competitions because it helps me to be able to have a deadline and to focus on getting a piece of art completed. I find that Art Competitions also help challenge me and help me become a better artist.
7. – Show and Sell Your Art Locally
There are many local shops in your area that may want to promote and sell the artwork of local artists. Many times the work can be up on their walls and not sell. This really depends upon what kind of relationship you have with the shop and how active they are in selling your art.
This could really be a great thing if you are painting a lot of local scenery or local buildings or other things which could be of interest to tourists are others. It could also be a great way for you to build up a following within your own community.
8. – Volunteer or Do “Free” Art To Get Exposure
Many artists get some excellent paid work by first volunteering to do some free artwork. This free work helps them to network within their community while at the same time offering a service that others see and are willing to pay for.This can also help you get involved in your community and build up a network.
9. – Take Online Freelance Work
Many artists have gone online to sign up for freelance work on a program as Upwork. Freelance programs like Upwork have been extremely successful. Many of these freelance work has lead to artists being able to make a full-time income as a freelancer.
If you were doing the kind of art that would allow you to be able to do freelance work in this could be a really great way for you to get exposure and earn income.
10. – License Your Art
There are some companies that may be willing to license your artwork. Many of these companies will reproduce your artwork and then give you a percentage of every piece they sell.
I have personally signed some licensee agreements, but it did not really amount to much for me. But I know of other artists whose main source of income is their licensee artwork.
A company’s willingness to license your artwork may have to do with whether or not the company likes the style of your artwork and if they feel that they can sell it. Some companies may want exclusivity; others may only license those artists who have a large social media following.
A lot of this will depend on your artistic style and the policies of the company. If you can get a good licensee agreement, this can be a great way for you to sell your artwork.
11. – Sell Art Online Direct To The Customer
You can also sell prints of your art yourself by selling online through a company like Fine Art America or Red Bubble. Even by placing your artwork on these sites you usually still need to do a lot of self promotion to get some salesw.
I have shops on both Fine Art America and Red Bubble. I have found that to get any sales I need to promote myself and my artwork. If you are interested you can read our blog Pros and Cons of Selling Your Artwork on Fine Art America by clicking here. And you can also read The Pros and Cons of Selling Your Artwork on The Red Bubble Website by clicking here.
If you really do not want to have to be on social media, there are many ways that you can still promote yourself and your art without being an active social media user. Many artists are making a full-time income without ever posting anything on social media.
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