Pinterest is a social media tool that continues to gain a lot of popularity as people pin or re-pin things they like, or things that inspire them. This free online tool can also help you as an artist.
Pinterest is a great free online tool for artists to build their artistic brand while also giving exposure to their artwork. It can help an artist gain a wider audience and help direct people to their eCommerce site or website to purchase their art.
Pinterest can also be a great way for an artist to see what other artists are doing and what art is trending and popular. Pinterest is a great source for an artist to use to find artistic inspiration.
Here are 15 ways Pinterest can help you as an artist:
1- Pinterest is a great free online visual tool
As an artist, any social media tool, mainly visual, is usually a perfect tool for an artist to use; all Pinterest pins need to have a photo for the pin. As a photo is required, this can help you to be able to show your artwork visually.
One of the great things about the Pinterest pins is that when a person clicks on the pin, if you set it up correctly, they can send them directly to your website or your eCommerce site. This then allows you to show your artwork and link to where people can purchase your artwork from you.
Another great thing about Pinterest is that for you to use and participate in Pinterest like all other social media sites, it is completely free for you to use. All you need to do is sign up for a Pinterest Account.
If you do not yet have a Pinterest account, you can read our blog on Why Every Artists Needs A Pinterest Account by clicking here. This blog would help you if you considered starting a Pinterest account today.
2 – Great search engine to find all things about art.
In the last few years, Pinterest has become more like a search engine than a social media site. Now when you search, let’s say for Vincent Van Gogh, you may find that some of the first few Google searches are from Pinterest.
Pinterest is no longer just a social media site, but Pinterest has become more of a search engine. So the pins you pin or the pins you put up on Pinterest can all be found when people are doing some searches on a search engine.
3 – You can also search Pinterest for ideas.
Pinterest also has a built-in search function. You can go directly to Pinterest and go to their search bar.
You can put in a search like Abstract Art in the search bar, and then Pinterest will give you some suggestions, Or you can put in Abstract Art – Famous Artists to see some art from famous artists.
So if you are searching for visual content that people have liked or has inspired them, Pinterest is a great site to look at for this.
4 – Pinterest helps you see what your followers are pinning
On your home feed on Pinterest, you can discover feeds from people, boards, or topics you follow. So you can look at what is trending or what they are finding interesting.
This can help you to be able to look at things like colors, or finishes, or other things that seem to be trending more than another. It can help give you some inspiration for your art.
5 – Pinterest helps you also see additional ideas.
On your following tab, you can also see what people or brands are following; you can do this by clicking your “Following” tab at the top of your home screen on your computer. This will help you also to get some information on what is inspiring people.
If you want more ideas, you can click the “More Ideas” at the top of any of your boards. Pinterest will then automatically give you some more ideas according to your board and what you are following.
6 – You can see what is trending on Pinterest
You can easily see what is trending on Pinterest. And knowing what is trending can give you some ideas or inspiration for your artwork. You can click the three bars next to the search bar to find popular searches, or you can also do a search like popular art or trending art, and then popular art will show up on the search for you to see what is trending.
7 – Can set up boards for inspiration.
Pinterest can help you to organize boards for inspiration. Pinterest will allow you to have 500 boards and over 200,000 pins. So that is a lot of board and pins, and more than most people will ever use or pin.
Since most people will never get to the total number of boards or pins, you can have many boards and pins. For example, if you like to paint trees, you can have a board for pine trees, palm trees, oak trees, etc. When you want to paint a Pine Tree, you can go back to your board and see what inspiration you have on the board.
So the Pinterest boards can be a great way to organize and keep what inspires you in a board that you can easily find.
8 – You can follow the boards of other artists
You can also do a search for artists you admire and follow their boards. This way, you can see what they are pinning and also what inspires them.
If there is a brand, a museum, or even an art gallery that you admire and you want to see what they are interested in, chances are they have a Pinterest account. You should also be able to follow their boards. This can help you see what kinds of things interest or inspire those or brands you find inspiring.
9 – Can look at artwork people want to buy
Not just artists will pin their artwork. Many times people who do not paint but like art or like the artist’s style will pin their art.
This is a great way to see what consumers are liking and what kind of art they said they would like to purchase. So if you are looking for more commercial art, Pinterest can help you see the art, colors, and techniques people like and want to buy.
10 – Can discover new painting and art techniques
A lot of people will put up a lot of new ideas, new painting,s or artistic techniques on Pinterest, Many of these same artists will link the new technique to their YouTube Channel where they will have a video to show you a step-by-step guide on how to do the new technique or art.
Pinterest is a great place to discover a lot of these new techniques or styles of painting. It is easy to see what people are offering or talking about, as the pins are always very visual.
11 – You can make a pin for your art
With Pinterest, you are not just limited to having to pin other people’s artwork or re-pining things they have pinned. When you have a Pinterest Business account, you can also make your own pins.
With Pinterest, you can pin photos of your art and then share those pins for everyone to see. This will then allow you to have some good exposure for your art.
12 – People can view your art
Once you set up your Pinterest account and pin your own artwork, everyone can see your art. One of the most important parts of this is by setting up pins for your own artwork, and this will allow people to re-pin your art and allow them to see your art on Pinterest and then click on your website’s eCommerce site.
One of the great things about Pinterest is that when you pin your art, there is a chance that when people do a google search, they can also find your pin or your art. Google Search will take them right to Pinterest. Even if someone else has repinned your pin, they just need to click on the pin to go to your website or eCommerce site if someone wants to contact you. So it is important that your pin also leads to your website or eCommerce site. Otherwise, it will become a dead pin, meaning there is no way for people to really know where the pin came from and how to contact the pin owner.
If you do not have a website then you can read our blog on 11 Reasons Every Artist Should Have a Website by clicking here.
13 – People can comment or like your art.
Pinterest is like other social media accounts in that people can comment on your art, and you can also comment on their art. This is a great feature of Pinterest in that it gives you a chance to get feedback for your art.
But with all social media tools, you cannot just put a pin on Pinterest and expect people to find it. You need to be social and interact with the Pinterest community. So if you want to get a lot out of Pinterest, you must also be willing to put effort and time into your boards and the Pinterest community,
14 – Pinterest can help you build your artistic brand
Like all good branding as an artist, you need to also think about your brand. Pinterest can help you to build your artistic brand.
If, for example, you like to paint dogs, you can set up several Pinterest boards about dogs. You can have one with cute dogs dressed up, specific dog breeds or dogs you like, or dog photos that inspire you. You can also look to follow some famous dog photographer or other artists. When someone comes to your board, they will see that you are into dogs, and when they see your dog paintings, they will know that dogs are important to you.
So Pinterest can be one social media avenue for you to show people who you are as artists or what drives your artwork. This is a chance for you to communicate your artistic brand to the world.
15 – Can sell your art on Pinterest
Pinterest is an excellent avenue for you to be able to sell your artwork. This is why as we mentioned before when you set up a pin of your artwork, you should make sure that it goes to your website or your eCommerce site so that people can easily contact you or know how to buy your art.
As Pinterest is visual and about people sharing and re-pinning, the more people share or like your art, the better chance you will come to your site to buy your art. Pinterest is a great visual social media site where each pin can connect directly to your website or eCommerce. This is a great advantage over other social media platforms as it is a direct link to your website or eCommerce site.
Having a Pinterest account has many advantages for you as an artist. It can help you to be able to sell your art and also for you to show people who you are as an artistic brand. It also has the advantage that each pin you make of your art will link directly to your website or eCommerce site. This can help to drive customers to your website and help give you, as an artist, some excellent exposure.
Should an Artist have an Instagram account?
We also like Instagram to show your art since, like Pinterest, it is all about the visual content. Every Instagram post needs to have something visual like a video or photo. Instagram can also give you some excellent exposure.
You can read our blog on 9 Reasons Every Artist Should Be on Instagram by clicking here. This blog will give you some reasons as to why Instagram is also a great social media platform for artists.
Should an Artist write a blog?
Search engine optimization is constantly changing; having new content on your website is very important. One way an artist can do this is by writing a blog on their website.
You can read our blog post Should an Artist Write a Blog? Your Top 7 Questions Answered by clicking here. This blog will give you some ideas as to why writing a blog is also important for artistic websites and artists.