Many artists wonder why they should even bother with a personal brand. Others may feel it is unimportant as they do not have time for a personal brand.
Having your own personal brand as an artist does matter. A brand will help you to tell your story to others appropriately. For any artist, it must be essential to their sales and marketing campaign. It should be the artist who is controlling the narrative of their brand.
Table of Contents
- Debunking 5 Common Myths on Personal Branding for Artists
- Frequently Asked Questions
- Related Content:
Debunking 5 Common Myths on Personal Branding for Artists
The concept of personal branding often raises questions and doubts among artists. Some ponder its relevance, questioning if it’s worth their time and effort, while others may dismiss it as unnecessary, especially when they’re already juggling multiple artistic commitments.
However, the significance of a personal brand for an artist is undeniable. It’s more than just a marketing tool; it’s a means of authentically narrating your story and defining your presence in the art world. For artists, personal branding isn’t just an add-on; it’s a crucial element of their professional journey, enabling them to take charge of how they are perceived and connect more deeply with their audience.
Here are some essential five myths we see as to why some artists feel like having their own personal brand does not matter.
Myth 1 – A Brand Does Not Matter
In today’s world of Facebook, Instagram, Zoom meetings, and the internet having a personal brand not only matters but is an essential part of any business.
Consider these worldwide internet statistics from the company Statista:
- 5.3 billion people on the Internet – That is right, 5.3 billion people are now on the Internet, which continues to grow daily. That is half a billion more than just a few years ago.
- 66% of the world – Those 5.3 billion internet users translate to about 66% of the world now using the internet.
- China, India, and the United States lead – Regarding internet users, China, India,, and the United States lead the way. If you want to sell your artwork to the United States or other places,, you must be online.
- 95% of all Europeans – Europe has the highest number of users for the internet per population. 95% of all Europeans are on the internet. So if you want to sell in Europe, you must also be active on the Internet.
In very simple terms, to be active in any kind of marketing or sales you must be where the people are and today that is on the internet.
Your personal brand matters as an artist because not only do people want to see you or expect to see you on the internet, but they also expect you and your brand to be consistent.
Myth 2 – A Brand Will Lock Me In
Many artists feel to be creative; they do not want to have anything that will lock them in or make them feel like they are constrained or they need to stick to one thing. They feel a brand will force them to stick to just one thing or look.
The truth is that a personal brand will not constrain you. In fact, a personal brand just needs to show you and your personality. That is what people want to see. They want to see you, know you, know who you are, and what you stand for.
This is why you can set a name, do a logo, and write an artistic statement. Tell people who you are. If they are going to buy your art from you, they want to know a bit about you.
Here are some blogs on branding you can read about branding:
- Branding – Brand Your Art, Why Every Artist Needs A Brand Tagline read more by clicking here. You can also read 4 Steps To Help You Properly Brand Your Art Business by clicking here.
- Artistic Statement – Why Every Artist Needs An Artistic Statement read the blog by clicking here.
- Logo – Does An Artist Art Brand Need a Logo? Read the entire blog by clicking here.
You can also go to our Business & Art category for more information on branding.
You need to look at branding as not a way to control you but a way that will help you to tell your story, and tell who you are as an artist and why you do your artwork. A brand gives you a chance to be yourself and to show the world who you are.
Myth 3 – I am an Artist; I Don’t Have Time For This Kind of Stuff
Many artists feel like they are an artist, so they do not have much time for this kind of branding stuff. They may feel like all they want to do is their artwork and nothing else. But branding is just part of marketing and sales. And you cannot effectively do marketing or sales in today’s world without proper internet-based branding.
An artist needs to look at their personal branding as essential to selling their artwork. Just like maintaining a webpage is important, Facebook page or Instagram account. They may not all directly drive sales, but they are all essential to marketing.
If I were looking to buy from an artist, I would first get on the computer and do some Google searches. I would check out the artist’s website, Instagram, Facebook, and even Pinterest. I would visit their website, read their bio, and learn more about them.
If I saw that this artist had not posted in 4 years, I would wonder what had happened. If I found their website to look outdated, I would also wonder. I would want to have a kind of consistency between all the sites and places I visited.
This is why this personal branding is so important for every artist. It helps people discover you and your art in ways they cannot locate it in any other way.
Myth 3 – I Can’t Control My Brand
You absolutely can control your brand and story. This is why you must own your brand and control your story. Since it is too important of a story for you to leave up to someone else to do. You want to control this important part of your artwork branding and you as an artist.
This is why you must control your own story. You can hire people to help you with branding, social media, your website, etc. But you should be the one who is in the driver’s seat in telling your story and controlling your narrative. You want to ensure that your brand clearly speaks about who you are as an artist and tells the right branding story.
Myth 5 – My Art Will Speak For Itself
Some artists feel that personal branding is not important to them as their art should speak for itself. Yes, the art should speak for itself, but branding will help to give your artwork an added voice and maybe even some clarity. It will help you to sell and market your art.
Without proper branding, your art will only be artwork. But with branding, it is the full package, as it is your artwork, your branding identity, and your personal story.
Having a personal art brand should not be just a part of your sales and marketing, but it is also an essential part of your sales and marketing. In today’s world, having a personal art brand it is a very important part of not just your art but also telling your story the way you want it to be told.
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Frequently Asked Questions
Do I Need To Have A Facebook Page?
Facebook remains a pivotal player in the social media landscape. Despite experiencing a decline in recent years, it maintains its status as a key platform. This enduring significance makes Facebook a crucial tool for various users, including artists looking to promote their art brand.
The 7 reasons every artist should have a Facebook page is because 1) Facebook is the largest social media platform in the world, 2) your competition will probably have a Facebook page, 3) with Facebook, you can tell people about you, your art and your art brand, 4) you can build an art community, 5) it will help you with your search engine optimization, 6) gives you a way to have daily contact with potential customers and 7) it is free to use
Should I Be On Pinterest?
Pinterest is not as popular as Facebook, but it is a great social media platform for Artists to consider when promoting their artwork and brand.
The reasons we like Pinterest for artists to promote their artwork and brand are 1) it emphasizes visual content, 2) it acts as a search engine, 3) it gives your art exposure, 4) popular with women, 5) a popular social media platform, 6) your pins can reach the world, 7) has younger educated users, 8) is an inspirational social media platform, 9) helps you to promote your art brand and 10) it is entirely free to use.
You can read more about why we like Pinterest by reading our blog 10 Reasons Why Pinterest Is a Great Social Media Platform For Artists by clicking here.
Why is personal branding important for an artist?
Personal branding allows artists to define and communicate their unique identity, artistic vision, and values. It helps in differentiating them in a competitive market, building recognition, and connecting more meaningfully with their audience.
How can social media benefit artists?
Social media platforms offer artists a global stage to showcase their work, engage with their audience, and network with other professionals. It provides a cost-effective way to market their art, build a following, and even sell their work directly to buyers.
Can social media help in getting an artist’s work noticed?
Absolutely. Social media can significantly increase an artist’s visibility. By consistently posting their work, using relevant hashtags, and engaging with their audience, artists can reach a wider audience, attract media attention, and open doors to new opportunities.
Is it necessary for artists to be active on all social media platforms?
No, it’s not necessary to be on all platforms. Artists should choose platforms that best suit their style and where their target audience is most active. Quality and consistency on one or two platforms can be more effective than spreading oneself too thin
How does personal branding help in an artist’s career growth?
A strong personal brand helps artists establish a reputation in their field, attract better opportunities, and command higher prices for their work. It also helps in creating a loyal customer base and can lead to collaborations and partnerships.
What role does storytelling play in an artist’s personal brand?
Storytelling is a powerful tool in personal branding. It allows artists to share their journey, inspirations, and the process behind their work, creating a deeper connection with their audience and making their art more relatable and memorable.
Can an artist’s social media presence impact sales of their artwork?
Yes, a strong social media presence can directly impact sales. It allows artists to showcase their work to potential buyers, provides a platform for promoting and selling art, and can lead to increased exposure and interest in their work, ultimately driving sales
Related Content:
Do I Need An Art Brand Tagline?
Besides a logo, we believe every art brand should have a brand tagline. An art brand tagline is a short yet memorable phrase you can use throughout marketing. All artists should have a tagline for their marketing and brand campaigns. The brand tagline should show your personality, be genuine, consider your customer’s needs and problems, and be memorable.
You can find out more about why a brand tagline is important by reading our blog Brand Your Art, Why Every Artist Needs A Brand Tagline by clicking here.
What Are Some Steps To Help Me Brand My Art Business?
You can take four steps to help you properly brand your art business. Each of these four steps will help you not only define your business’s goals but also understand who you are selling to. It will also help you to identify your customer base correctly and what motivates them to buy your art so that you will know how to market to them more effectively. And finally, having a proper brand will allow you to consistently market to your targeted customers in a way that will help to drive your sales.
You can find out more about this by reading our blog 4 Steps To Help You Properly Brand Your Art Business by clicking here.
